tag:blogger.com,1999:blog-3737210913061512090.comments2023-10-04T09:10:19.928-04:00The Fussy MarketerJanice L. Brownhttp://www.blogger.com/profile/00847943350579603427noreply@blogger.comBlogger26125tag:blogger.com,1999:blog-3737210913061512090.post-7759777545107221622012-07-13T17:18:13.462-04:002012-07-13T17:18:13.462-04:00Janice, Maybe I have been asleep at the wheel sinc...Janice, Maybe I have been asleep at the wheel since you posted this in August 2010.....but it is a GREAT blog. Brillant point about not "marketing to yourself" and the value of testing. I had a friend who had esophageal cancer and Guinness was the only alcoholic beverage he could still drink. As a result, I knew about the rocket widget....but didn't realize the explanation was so Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-73851672728125312262012-05-31T00:12:10.441-04:002012-05-31T00:12:10.441-04:00Another overused marketing word seen often in high...Another overused marketing word seen often in high tech: Sexy. Just can't picture my phone or tablet as sexy, even without their neoprene covers.Foggyhttps://www.blogger.com/profile/15373713077343044717noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-20928853037688090362012-05-17T09:35:43.030-04:002012-05-17T09:35:43.030-04:00Howard, thanks for reading my blog and for your qu...Howard, thanks for reading my blog and for your question. It's a really good one, and I don't have a good answer for it. I share your concern about sharing work-in-progress because of potential/accidental mis-use. Some of my clients have their own (secure) marketing project management systems, which generally work well for this. For clients that don't have such systems, I (for now) Janice L. Brownhttps://www.blogger.com/profile/00847943350579603427noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-82125485482751434312012-05-16T23:20:24.345-04:002012-05-16T23:20:24.345-04:00So here's a question relating to technology. I...So here's a question relating to technology. I go regularly back up my interviews to a separate drive -- in fact, that's the first thing I do after I finish interviews. But as I get older, I worry about notes etc. that my client might need if I'm incapacitated. Any thoughts about using Dropbox, Carbonite, or some other online system to securely (key word) save in-process documents forHoward Baldwin - Columnisthttps://www.blogger.com/profile/16235572453508416261noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-78850989945778691852012-04-01T19:50:25.470-04:002012-04-01T19:50:25.470-04:00Stop being so sloppy? Don't you mean stop bein...Stop being so sloppy? Don't you mean stop being so grabby? <br /><br />That's what's wrong with it -- it's a perjorative. It's something kindergarteners do, and they're disciplined for it. It's something speculators do ("land grab") and they're indicted for it. Why would you want a negative word associated with your advertising?Howard Baldwin - Columnisthttps://www.blogger.com/profile/16235572453508416261noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-55706420952574772072012-02-24T05:28:20.238-05:002012-02-24T05:28:20.238-05:00Very nice and prominent tutorial. I’ve been absorb...Very nice and prominent tutorial. I’ve been absorbing all that you wrote on this topic.<br /><br /><a href="http://www.carrotmedia.com" rel="nofollow"> Facebook App Developer </a>Alessandro Devinhttps://www.blogger.com/profile/00021858547864599942noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-15851542080029206122011-03-15T09:45:45.117-04:002011-03-15T09:45:45.117-04:00Many things have changed in our media world over t...Many things have changed in our media world over the past ten years, but one thing has not: "There is no accounting for taste." There are thousands more media experts out there now, who provide advice without the burden of much life, or media, experience. I think this contributes significantly to the proliferation of what I call "bad idea" marketing.Tim Dempseyhttps://www.blogger.com/profile/16725143941873376804noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-31881999442835155682011-02-27T10:32:37.168-05:002011-02-27T10:32:37.168-05:00Great points and excellent examples. Social media ...Great points and excellent examples. Social media is too often a checklist item, as if using the media itself is enough. The Internet is too crowded for that to work any more. In order to get real value from social media, you have to work hard at it and be ready to spend some money, because unless you're remarkable, you're invisible.Paul Gillinhttps://www.blogger.com/profile/11735777846134752755noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-42894951246150661542011-01-28T08:15:39.607-05:002011-01-28T08:15:39.607-05:00Howard, great points, and thanks for commenting. F...Howard, great points, and thanks for commenting. For the work that I do, I generally find that sending good, non-open-ended questions in advance, restating the ground rules for the interview at the beginning, and using branching questions are all helpful in eliciting good material for use in white papers and other marketing materials - without having to interrupt. I agree that interviewing most Janice L. Brownhttps://www.blogger.com/profile/00847943350579603427noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-34087859516189928462011-01-27T19:08:40.684-05:002011-01-27T19:08:40.684-05:00Huh what? This probably works for interviewing peo...Huh what? This probably works for interviewing people who don't have an agenda (like customers), but I've found that interviewees in the marketing department will go on and on and on and on, speaking nothing but platitudes if you don't interrupt them and get them focused on a topic that has value.<br /><br />They don't seem to understand that most journalists are not going to Howard Baldwin - Columnisthttps://www.blogger.com/profile/16235572453508416261noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-5894353996885206672010-09-09T14:06:02.378-04:002010-09-09T14:06:02.378-04:00I passed this along to a former client who decided...I passed this along to a former client who decided to have her company's CEO blog done internally. I told her to heeds its advice!Howard Baldwin - Columnisthttps://www.blogger.com/profile/16235572453508416261noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-38855499874327966252010-05-25T20:15:51.051-04:002010-05-25T20:15:51.051-04:00Great article - very true. My philosophy is that I...Great article - very true. My philosophy is that I work with my clients not for them and I emphasize that we are a team working towards the same goal - increasing their bottom line (which in turn increase mine.)I do have to do a lot of hand holding of my clients which is why they choose me over a large billing company.Marblehead Foreverhttps://www.blogger.com/profile/09597271290184702809noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-31283957966143183352010-03-11T06:14:23.262-05:002010-03-11T06:14:23.262-05:00Nice homely way of delivering some important marke...Nice homely way of delivering some important marketing messages.Matthew Stibbehttps://www.blogger.com/profile/01625499709716973452noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-8131398483875791312010-02-27T09:10:50.998-05:002010-02-27T09:10:50.998-05:00Looks good and it's a good example of how to d...Looks good and it's a good example of how to do outreach and I certainly ended up following the Twitter feed and, I think, my colleague John included a link to one of the YouTube videos.Matthew Stibbehttps://www.blogger.com/profile/01625499709716973452noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-38560202968964676532009-12-26T10:12:13.946-05:002009-12-26T10:12:13.946-05:00Hi Janice, it is useful to see how you use twitter...Hi Janice, it is useful to see how you use twitter and compare it with my own habits. Some of them <br />are really similar, except one: I will follow the most people following me, simply because I've made the experience, that some people start writing about something interesting, that I found boring at first sight. Mathias Will, wolkenunddreck.deAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-5601603940582117082009-11-02T01:01:17.480-05:002009-11-02T01:01:17.480-05:00I agree completely. It's important to have pro...I agree completely. It's important to have professionalism when posting anything from a business and personal blogs and social media sites. Everything that you write online is linked back to you. Everything that is posted can be found about you at a later time, so it's essential to think before you post and speak your mind.Ericahttps://www.blogger.com/profile/03885735438773508478noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-3506502527468076152009-10-31T06:07:28.424-04:002009-10-31T06:07:28.424-04:00I had not seen Hafner Vineyard before. You're ...I had not seen Hafner Vineyard before. You're right - it is a great example of doing it right. DavidDavid Meerman Scotthttps://www.blogger.com/profile/10298585987640812567noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-33765403138765234182009-09-28T11:29:37.204-04:002009-09-28T11:29:37.204-04:00This is GREAT! Finally, a productive and useful s...This is GREAT! Finally, a productive and useful set of observations, supported by real examples, which say what I've only been able to RANT about myself... Well done. Again.<br />http://www.elasticbrands.comTim Dempseyhttps://www.blogger.com/profile/16725143941873376804noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-9062751719064897392009-09-28T10:27:05.642-04:002009-09-28T10:27:05.642-04:00Tom:
Thanks for your comment. I like your article...Tom:<br /><br />Thanks for your comment. I like your article about using the right online tone of voice for business. Good, useful advice in a very easy-to-use, digestible format. Keep writing!<br /><br />Best,<br />JaniceJanice L. Brownhttps://www.blogger.com/profile/00847943350579603427noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-47971240849794239702009-09-28T09:53:27.774-04:002009-09-28T09:53:27.774-04:00Very good post. I've never known anyone do any...Very good post. I've never known anyone do anything quite this bad, but I certainly know the type. I think the problem is people tend to assume that the positives about them or their brand are already known, then treat SM as an amusing add-on. In other words, they 'converse' as if people already 'know' them, forgetting that their last tweet could be their prospect's first Tom Albrightonhttps://www.blogger.com/profile/04635899735099225040noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-83395509429373757672009-08-25T17:11:05.840-04:002009-08-25T17:11:05.840-04:00Peter:
Many thanks for reading and commenting on ...Peter:<br /><br />Many thanks for reading and commenting on my blog. <br /><br />Best,<br />JaniceJanice L. Brownhttps://www.blogger.com/profile/00847943350579603427noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-39829691422231190422009-08-25T16:57:57.303-04:002009-08-25T16:57:57.303-04:00Janice: I couldn't agree with you more about t...Janice: I couldn't agree with you more about the J&K wedding dance. I, too, have watched it several times and find myself feeling good each time. I read in People Mag that they only spent 90 minutes improvising and rehearsing, but I think that's part of why it's succeeding. The message here for me as a marketer is that emotion trumps just about every other component of Unknownhttps://www.blogger.com/profile/14361709222387097787noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-11823095334168690282009-08-07T13:47:58.959-04:002009-08-07T13:47:58.959-04:00Baze: Thanks for the comment. Yes, I didn't ...Baze: Thanks for the comment. Yes, I didn't mention consumer-rating sites in my post, but you are dead on: they are a very important part of social media -- particularly for small, local businesses.Janice L. Brownhttps://www.blogger.com/profile/00847943350579603427noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-12214507644266076002009-08-07T13:13:08.030-04:002009-08-07T13:13:08.030-04:00Nice succinct explanation of what I see as a real ...Nice succinct explanation of what I see as a real problem for businesses experiencing social networking strife. Yelp.com is another example of a site that terrifies and delights business owners, who would benefit there from the wise counsel you lay out above.bazehttps://www.blogger.com/profile/03407885423447779474noreply@blogger.comtag:blogger.com,1999:blog-3737210913061512090.post-85451569165955799412009-08-05T10:04:20.288-04:002009-08-05T10:04:20.288-04:00Tanya is one sharp cookie. Naples Tomato is very ...Tanya is one sharp cookie. Naples Tomato is very smart to employ her. We use social media extensively in our business so I appreciate the work she is doing....it is spot on for appropriateness and effectiveness. <br /><br />Jules Pieri<br />Founder, Daily GrommetAnonymousnoreply@blogger.com